Peggy Heldstab's son, Mike, urged her to put up a message on the sign for her Baskin-Robbins store that read "No relation to Carole Baskin." He developed the idea after watching the Netflix show "Tiger King."
Interest in the sign took off with thousands of shares, said Peggy. "It's been picked up by Darren Rovell, a sports business analyst who used to work for ESPN. And he's got over 90,000. ' She said Olivia Mann has two and a half million followers and when she posted it Tuesday she got 30,000 likes in one hour. Heldstab noted Tuesday overnight overall there had been 250,000 likes just for that time period and she has done interviews.
The publicity has produced substantial business for the outlet on West 6th Street in Junction City.